Outperform your competition and skyrocket your organic traffic with a customised SEO solution for your business. We are staffed by SEO professionals, not account managers and pushy salespeople. Experience a personalised approach that is designed to make your business more profitable.
- Personalised SEO strategy
- Actionable, month-by-month game-plan
- No salespeople, just SEO professionals
Leading SEO Agency Darwin
Safari Digital SEO Darwin is a progressive digital marketing company delivering cutting-edge search engine optimisation strategies to businesses in Darwin. Since late 2018, we have been putting 100% of our time, energy, and expertise into developing bespoke SEO strategies that will leave your competitors scratching their heads. We do not do Facebook Advertising, Google Ads, or Website Development. Instead, we pour all of our resources into delivering SEO strategies that generate more leads and business for our clients.
In 2022, there is an abundance of general digital marketing agencies in Darwin. Large, generalist agencies that claim to be the best at every single aspect of digital marketing – including SEO. The problem is these companies are working across so many digital disciplines that they don’t have enough time to dedicate themselves to the intricacies of SEO.
Over the last decade, the search ranking algorithm has evolved dramatically. Short-sighted, Blackhat SEO techniques that were popular amongst some of our competitors are completely obsolete. Despite this, we continue to see so many of these companies continue to use the same strategies for themselves and their clients.
At Safari Digital, we are always evolving and improving our approach to search engine marketing to ensure we are delivering best SEO in Darwin. We tailor our campaigns towards one very key metric – return on investment (ROI). If we do not believe that we can help to grow your bottom line, then we won’t work with you. If we think that your marketing budget is better invested somewhere else, we will tell you – it really is that simple.
What Makes Us Difference
Safari Digital is an ROI driven Darwin SEO agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO Darwin experts working with Darwin based businesses. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business in the Northern Territory to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Data Driven Darwin SEO
The most recent data from Semrush reveals that 260 individuals and businesses owners in the Northern Territory search for SEO Darwin each month in Google. A further 140 search for Darwin SEO Services and another 120 search for SEO Consultants Darwin each month.
Using this data, Safari Digital identified that this was an important search term to rank for in order to connect with companies in the Northern Territory that are looking to increase their online visibility with search engine optimisation. We use the same tools, data, and industry specific insights to understand the ways that your prospective customers are searching for your goods or services online. Understanding how your target market is using search engines is the first step towards increasing your online traffic and ensuring that your business appears at the top of google for the right keywords.
Our Darwin SEO Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
SEO Services Backed by the Best Tools
Frequently Asked Questions
Our Blueprint for Darwin SEO Success
In a field that’s always changing, it’s our job as Darwin SEO specialists to anticipate what the Google algorithm is looking for, how it impacts our clients, and make the appropriate adaptations to websites to improve organic search visibility.
The current data for effective SEO suggests that on-page keyword usage is still the most critical on-site ranking factors. The first step to getting your website noticed online is to conduct relevant keyword research and implement the findings across your pages. Comprehensive keyword research addresses keyword intent, difficulty, search trends, and competitor keyword analysis. Once we’ve got a solid foundation for where your website is relevant and where your customers lie, we will work on a keyword strategy for website traffic to target for your SEO Darwin campaign.
On-Site SEO Factors
On-site SEO refers to all of the tweaks made on a website to improve organic search visibility. In the most basic terms, on-site optimisation includes strategies that will address all of the on-page determinants that influence how search engines crawl and read the information on the page. For starters, we need to create content that search engine robots can readily crawl and read. In addition to providing easy to crawl content and addressing technical SEO elements, we also need to compose user-centric that engages readers.
At the beginning of an effective SEO campaign, the first thing we consider is on-site optimisation. Before we even begin addressing off-site variables, we develop an on-site strategy that ensures all of the needs are met on-page.
Ongoing Content Marketing
As mentioned earlier, content is a crucial aspect for the way on-site ranking factors determine where your website appears in search engines. The quantity and quality of your on-site content on your site will hugely influence how your pages are read and interpreted. Recent studies reveal that the average length of content for pages that rank on page one of Google is 1,890 words. For websites that have hundreds of pages, the prospect of producing that much content for each page can seem overwhelming. It’s our job to find the most value out of your content. We will develop a content solution that is both scalable and sustainable for your website.
Page Title Optimisation
Page titles, also known as title tags, will have a fairly large impact on how your site appears in search results. Search engines use page titles to understand the purpose of a page and the information it contains. Page titles need to accurately reflect the content and the aim of each page on your site. Using the most relevant keywords, page titles should concisely describe what users and crawl bots can expect to encounter on the page. In addition to page titles being a crucial ranking factor for search engines, title tags also significantly influence whether or not a user will click through to your webpage.
Local SEO Darwin
Local search engine optimization is one of the most underrated yet highly effective ways for a small business to get ahead of the big players. The local SEO process is about capitalising on your local position to increase local organic visibility. Implementing basic local search strategies can attract highly motivated customers that are in your local area. For small to medium-sized businesses, working with local SEO Darwin experts can skyrocket your local search visibility and draw in the most profitable leads to your services.
Safari Digital are the leading experts in local campaigns. We love working on local strategies because they provide small businesses with an unprecedented opportunity to take on the big companies, and local SEO services produce enormous ROI.
Meta Data Optimisation
Meta descriptions will not have anything to do with how your website ranks on Google. Google verified this back in 2009 when they announced that meta descriptions or meta tags are not ranking factors. In saying that, meta descriptions do matter. Meta descriptions play a crucial role in getting users in search results to click through to your website. Just because meta descriptions are not ranking factors does not mean they should be neglected – we have seen significant increases in website CTR in direct response to optimising meta descriptions.
Off-Site SEO Optimisations
Off-site SEO practices are those that are used to increase search visibility, off of the website. Google relies on more than 200 different ranking factors to decipher the order of websites in search results. Optimising the off-site elements of a website focuses on building a foundation for a trustworthy, relevant, and authoritative online presence.
In the SEO Equation, the way that a website appears in the organic search results is comprised of 50% on-site and 50% off-site SEO factors. At Safari Digital, we look at the off-site SEO factors that matter for every business such as link building, Google my Business, NAP links, citations, and social mentions. There are dozens of different off-site factors that all weight into the way a website ranks, however, we spend our time worrying about the ones that make 99% of the difference, and less time worrying about the smaller, less significant factors that other, lower quality SEO Agencies in Darwin tend to get caught up with.
Google My Business (GMB)
Claiming and verifying your Google My Business (GMB) listing is critical to getting any visibility in local search. GMB is the most valuable citation any business can receive. Integrated with Google Search and Google Maps, GMB carries over from where crowdsource review websites like Yelp and Tripadvisor left off. If you want to leave your mark on the local community, managing and optimising every aspect of your GMB listing is critical. Safari will help you manage, optimise, and regularly keep your GMB listing up to date for both Google and your local customers.
Backlinks (Link Building)
The latest search studies reveal that backlinks account for approximately 50% of how your website performs in search results. Given the weight of backlink building, we focus our link building efforts on developing relevant, authoritative connections that will significantly improve organic visibility. Without high-quality backlinks, it would be near impossible to rank a website for relevant and highly competitive search terms. We work to build white hat, reliable links for your website that will continue to strengthen your online presence for many years to come.
Long Term Focus on Sustainable Traffic
Working with Safari Digital, our aim is to provide you with an SEO campaign that will continue to keep on giving, long after we have finished working with you. We want to help you find where your most lucrative opportunities lie and give you the tools to build website traffic. Throughout our SEO campaigns, we concentrate on equipping you with strategies that will continue to produce gains long after the campaign has concluded. Our plan includes delivery of an on-site and off-site structure that you can continue to adapt to your site as your business grows.
Safari Digital SEO Can Grow Your Darwin Businesses
While each client that we work with is entirely different, the search engine optimisation principles we rely on remain consistent. Irrespective of your business type or social media presence, if you are after enhanced online search visibility, we are the team for you. Safari Digital are the Darwin specialists in strengthening the local and national search visibility of businesses.
It doesn’t matter who we’re working with; our primary purpose remains the same. At Safari Digital, we strive to significantly enhance the visibility of Darwin-based businesses, driving the quantity and quality of leads that they receive online. Our success is measured by what we can achieve for your business.
Call us on (02) 8006 9002 or complete a form on the contact page to arrange your SEO consultation.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.