Australia’s Best SEO Services

It should go without saying, but when you are researching SEO providers, make sure that they are able to rank themselves at the top of the search engine results pages.

Do a quick search of Google for some relevant industry search terms to check whether they are able to rank their own business. For us, ranking for SEO related search terms is essential for generating online enquiries and leads. Do a quick search for the companies that are ranking for these highly competitive search terms, and you’ll quickly realise who walks the walk.

When it comes to SEO services, especially in the crowded Australian marketplace, you need to make sure that you’re working with an SEO provider that actually knows how to get results.

There are no such thing as guaranteed SEO services. In fact, anyone that guarantees the results of their SEO practices should be given a very wide berth. We have written about it here. Take a read and you will immediately understand what we are saying.

That being said, your SEO provider should be able to give you a rough timeline of when you will be able to see results. Based on the age, domain history, and competition in your market, we will be able to give you a good approximation of how long it takes to see results.

If you want to know how long it will take to see results for your business, we’d be happy to give you a realistic timeline. Even if you’re looking to double check the legitimacy of the timeline provided by another SEO provider, we’ll be able to give you a professional, informed opinion.

Keyword research is the most important activity that our on-site SEO team will complete through the course of your campaign. Unlike other SEO agencies, we are constantly updating and monitoring industry leading keyword research tools to ensure that your SEO campaigns always in-line with the changing nature of how users are interacting with search engine results and how search engine algorithms are evolving. Our goal is to bring relevant, high converting traffic to your website. Keyword research is what allows us to ensure that we are working in line with your business objectives, driving your conversion rate, and getting you the SEO results that you deserve.

You have probably heard about backlinks or off-site links. But did you know that the internal links between various pages on your website can influence organic search engine rankings? As a result, internal linking is a large part of web development and SEO campaigns.
Getting users onto your website through organic search is one thing. Retaining them through effective UX is another thing. We take a holistic approach to web services to ensure that once you have prospective clients on the page, they can easily navigate your website and end up at their desired end point.

We believe that effective SEO is nothing without effective UX testing. That’s why we prioritise UX testing and utilise leading UX tools such as Hotjar when rolling out new website landing pages.

User experience is an essential (and often overlooked element) of any effective SEO campaign. It’s simple, if users do not have a positive on-site experience, they are unlikely to revisit your website. Therefore, your website needs to be optimised to provide positive on-page experiences for visitors. Over the last few years, Google has become increasingly stringent on UX. Now, in 2022, the Google Page Experience Core Update is set to ramp up the importance of site speed and on-page experience.

Here are some of the ways that search engines can measure the onpage user experience for visitors:

• Bounce rate
• Click through rate
• Dwell time
• Page load time
• Pages per visit

Search engine use metrics like these to understand the experience of visitors. The user experience encompasses everything from the design of your website to the content and layout. We use leading SEO tools and industry trusted systems to determine UX improvements that will enable you to capitalise on the increase in organic traffic.

Technical SEO is the unseen SEO factor determining how well Google can crawl and read your website contents. Technical SEO is one of the most overlooked elements in improving your organic online presence. Some of the most important technical factors that we consider during an SEO audit include:

• Website crawlability
• Check the HTTPS status
• Mobile-friendly
• Sitemap accessibility
• Website speed
• Content cannibalisation
• Robots.txt file
• Check for duplicate content
• Broken links
• Meta tags

Technical optimisation is an essential element of our SEO services. Our SEO specialists will conduct a comprehensive analysis of the technical on-site factors that matter most to your organic presence. From there, our in-house team will work to rectify and optimise any and all issues accordingly.

Google My Business is the most powerful directory citation that your website can receive. The GMB platform picks up from where sites like Foursquare and Yellow Pages left off. Essentially, it is the largest crowdsourced platform for reviews and business information. Using GMB you can communicate important business information such as trading hours, reviews, location, service offering etc. There are six key benefits to signing up for Google My Business:

• Enhanced local visibility
• Greater engagement with customers
• Improved local SEO potential
• Answer customer FAQs
• Build legitimacy with your prospective clientele
• Quickly reach your audience with fast business updates

The global pandemic has only heightened the need for business to have a reactive platform like GMB to post business updates. Having a platform to regularly update trading hours and answer customer questions is an invaluable resource in 2022.

In 2022, backlinks make up for around fifty percent of how a website ranks in Google. Therefore, backlinks are (by far) the most important off-site SEO ranking factors. For businesses that want to increase their rankings for competitive search terms, building relevant, authoritative off-site links is the most critical off-site optimisation to make.

In essence, links act as a trust signal with Google and other search engines. The more high-quality links pointing to a website, the more likely you are to rank in Google. Here are six essential factors that we consider when building backlinks for clients:

1. The traffic of the referring website
2. The anchor text used in the link
3. The number of outbound links from a page
4. The traffic of the referring website
5. The authority of the referring website
6. The age of the page sending the link

Think about backlinks like a job reference. Getting a job reference from a coworker or someone in your department is helpful. But getting a job reference from the MD or CEO is better. When we acquire links, we look for the ‘CEO’ and ‘MD’ links that pass trust and authority.

NAP links or name, address, and phone number citations are essential to build trust, consistency, and legitimacy with Google.

NAP citations are one of the ways that search engines can verify the legitimacy of a website. When a site has multiple listings with consistent business information, search engines are far more likely to trust the data. For Local SEO services, NAP citations are an essential element in a successful strategy.

Not all NAP links are created equally. Getting a high quantity of low-quality directory listings is not a good idea. We use a trusted network of directory sites to build trust for our client sites. We’ve done the homework, so you don’t have to.

The concept of guest blogging or guest posting has changed dramatically over the last five years. We are almost at the point where Google is prepared to discredit many the links that come from a guest post. Unfortunately, guest posting, or guest blogging has been used and abused over the last decade. We continue to see so many SEO providers use this tool inappropriately to the point that we believe that this method will be extinct over the coming years.

At Safari Digital, we use genuine brand mentions and link outreach to build links for our clients. Any Agency that claims to have a network of ‘trusted bloggers’ that they get links from are likely referring to cheap services on the Fiverr platform. Treat them with a very wide berth!

In 2018, John Mueller at Google touched on the subject of brand mentions being used as a ranking signal in the future. As of 2022, brand mentions do not directly impact the way your website appears in Google (unlike backlinks). However, in the future, we believe that brand mentions will play an important role in how Google understands and ranks content.

Brand mentions are an essential way to build brand awareness and branded searches. The Google Panda Patent relates to the theory of ‘implied links’ as a potential ranking sign in the future. This means that brand mentions could eventually play an equivalent role in traditional backlinks.

With each client that we work with, we track branded mentions. So, in the same way that we push for backlinks for our clients, we also push for brand mentions. In the future, we believe that this is an essential factor that many SEO services agencies are overlooking.

SEO services or Search Engine Optimisation services are a form of digital marketing services that are designed to improve organic search rankings for keywords that align with the goals of a business or website. Improved search rankings increase the amount of organic traffic that a website receives through search engines and effectively drives more qualified business leads to its website. SEO is carried are performed by qualified professionals that focus on the four pillars of SEO marketing: content, technical optimisation, off-site optimisation, and on-site optimisation.

In 2022 it is reported that businesses in Australia will allocate 41% of their total marketing budget to search engine optimisation services. It is predicted that this number will top 48% by the year 2022 with more companies moving away from paid marketing channels, towards a long-term strategy. With 70% of all clicks in Google going to the organic listings, it makes sense that more companies are investing in SEO services in favour of PPC.

One of the most common questions that we receive is “how much does SEO actually cost?”. And with good reason too, at the end of the day, search engine optimisation services are a considered purchase. If you are investing in your business, you want a level of assurance that you are spending your money wisely.

Unlike some of the other SEO agencies that offer on a high churn-and-burn rate, we do not have bronze, silver, and gold level packages. And quite frankly, we think that is all a rouse to cut down on the onboarding process and ensure that they can get your direct debit set up as soon as possible.

Our pricing is dictated by the amount of work and internal resources that are required to help your business succeed online. SEO for small to medium business starts at $1,500 per month, with large business operating across multiple categories going up to $10,000+ per month. At the end of the day, we are a human lead team which means that are limited by the amount of work that we can physically complete each month. The cost of your strategy will be determined by how much time and how many internal resources we need to dedicate your website each month.

Here are a few key points that will impact the cost of SEO for your business:

1. The age and history of your website
2. Your current website health
3. The number of new pages that need to be created
4. The size of the market that you are competing in
5. The work being carried out by your competitors
6. Previous digital marketing work that has been completed in the past

There are no hard and fast rules. If you would like to find out how much it costs to dramatically increase the quality and quantity of leads that your website receives online, get in touch with the team for a customised quote for your business.

Unlike some marketing channels which can provide overnight results – for a high upfront cost, SEO is designed to provide lasting, long-term results that continue to generate calls, leads, and enquiries long after your final invoice has been paid.

Building trust with Google and ranking at the top of Google for valuable, competitive search terms will depend on your industry, keyword competition, and SEO goals. In truth, the age of your website (as well as past SEO activity) are the biggest indicators of how long it will take to achieve your SEO goals.

Whilst there is no perfect rule, we do provide the following guidance for business owners before they embark on SEO.

New Websites (less than 12-months old)

Months 1-3 – Expect to see very minimal movement on low to mid competition keywords. Your website is still being tested by Google and is in a ‘Sandbox’ period where it will be extremely difficult to rank for anything. Ranking for your brand name during this period should be the focus as you establish foundational trust.

Months 3-6 – Expect to see some (minimal) movement on your low competition keywords (keywords with 50-200 monthly search volume)

Months 6-9 – Expect to see some of your mid to low competition keywords move onto page 1 of Google.

Months 9-12 – Your low to mid competition keywords are now performing strongly and some of your high competition keywords have now started to rank on the first 2-3 pages of Google.

Established Websites (2+ years old)

Months 1-3 – Expect to see minimal movement for low to mid competition keywords.

Months 3-6 – Expect to see rankings improve for mid-level keywords, and high-competition keywords begin to show some signs of movement.

Months 6-9 – This is the period where SEO starts to hit its stride with strong rankings on mid-competition keywords (think top 5 rankings) and high competition keywords begin to move into the first 2-3 pages of Google results.

Months 9-12 – Expect to see strong rankings across most mid to high competition keywords. Extremely competitive, national, or international keywords may take 12-18 months to rank on page 1 of Google.

Some of the SEO companies that you come across on your search may offer different levels of promises or guarantees. At first glance, this may seem like a blessing. After all, who doesn’t want a satisfaction guarantee when they are paying for a product or service. A company that is promising to deliver a result with your SEO may typically offer one of the following things:

· X number of keywords on page one or your money back
· X number of keywords on page one within 90 days
· 90 Day money back guarantee

The truth is Google will decide where a website ranks and for how long it stays there. There is no way of guaranteeing how long it will take to see results in organic digital markeitng. Google’s SEO explainer course in Google search central says:

“Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search engine results, find someone else.”

SEO agencies or companies offering guaranteed SEO services are contradicting the advice given by Google themselves. There are hundreds of different factors that determine whether a website will rank higher in Google. As digital marketing professionals, we can guarantee that we will do everything in our power to optimise your website for the factors that matter – but (because we are not Google) cannot guarantee results or a timeframe for them. As you would expect, we get this question quite a bit – so we have written an in-depth article about the dangers of guaranteed SEO.

Unlike other SEO agencies, we offer month to month contracts and let out clients make the decision on whether or not they want to continue to use our services. No lock in contracts means that you are always in control of the process and can judge our SEO marketing performance by your return on investment.

Let’s try and be as partial as possible here. There are other agencies in Australia that provide good search marketing services. However, there are only a handful of dedicated SEO companies in Australia that offer search engine optimisation SEO as their only service – and we are one of them.

We would recommend that you do your own research on this one. Finding a trustworthy and reliable marketing provider can seem nearly impossible. We are completely transparent in the way that we operate. If we believe that we are going to be able to deliver outstanding results for your business, then we will take you on as a client.

We are the only dedicated SEO agency in Australia that appears on the first page of Google in every city in Australia – if that doesn’t show good proof of concept, then what does?

An SEO service is a digital marketing service that is delivered by an SEO Agency or Digital Consultant that helps businesses (of all sizes) to increase their online traffic through organic Google search. The goal of these services is to increase your Google rankings for relevant, revenue generating search terms that align with your key performance indicators that grow your business.

Search engine marketing services are designed to help a business appear higher up in the search engine results. It really is that simple. When a website appears higher up in the search results for relevant search terms, they will generate more phone calls, leads, and sales. With approximately 43% of all organic clicks going to the number one position in Google, it pays to appear at the top.

Over the years, the search ranking algorithm has changed dramatically. Even today, the search ranking algorithm continues to evolve. Many of the black hat SEO marketing tactics that were effective in the early 2000s are no longer effective today. As professional SEO specialists, it is our responsibility to understand how these changes affect our clients.

Technically, yes!

SEO is completely free – anyone with a reasonable level of knowledge about what is involved in search engine optimization can put together some basic best practices. Over time, you may find it difficult to compete with companies and websites that are employing the services of SEO experts and professionals. Just like anything, you get out exactly what you put in. The greater understanding and level of expertise that you can apply, the more substantial the results are going to be.

We work with business owners and digital marketing managers to make life easier. Our SEO specialists design plans to increase your organic online presence and ensure your SEO success.

We use a range of third-party tools including Ahrefs, Semrush, Moz, and Majestic to develop and measure SEO strategies. We also have a number of SEO tools that we have developed in-house to help us deliver the best possible SEO to our clients. We have worked with developers to create tools that provide superior visibility on what your competitors are doing and the processes that we need to implement to help you appear above them in Google search. Off-the-shelf tools are great, but for some things, we needed to develop our own tools to give us an edge on the market.

Yes, almost invariably.

In order to get the most out of your SEO campaign, we will routinely create product or service landing pages that are set up to rank and convert well in Google. In the first month of your campaign, we will analyse and recommend where the greatest gaps and opportunities exist for your website.

No, sorry.

Providing a one-off SEO service is kind of like asking a builder to make you a house in a single day. Even if they were to attempt the project, the end result would be rushed, unstable, and unreliable. The same can be said for one off services.

All of our SEO services are delivered on a campaign basis. Rome wasn’t built in a day and it is not possible to deliver a result that we can be proud of in a matter of a month or two. SEO work takes time and we do not take on one-off projects because we cannot deliver a result that we can stand behind. Search marketing is a cumulative process that takes time. All of our campaigns are delivered on a month-by-month basis; however, we strongly recommend holding off on SEO if you cannot commit to a minimum 6-month period of work.

Maybe it is, maybe it is not.

Not all businesses are the right fit for SEO Company services. Some businesses are better off investing their money elsewhere.

Transparency is the most important aspect of any successful working relationship. To ensure that we build a relationship of mutual respect with our clients (and prospective clients) we will conduct a preliminary audit to determine whether SEO is a good fit for your business model.

We do not work with everyone that approaches us – and we wear that with a badge of honour. It could well be the factor that stops our founder driving a Ferrari someday, but it is the way we choose to do business. Our team is here to generate lasting SEO results for businesses in Australia. If we feel that we can help your business with SEO, then we will take you on as a client – it really is that simple.

We can’t tell you that without speaking to you first. What we can tell you is that if we do not feel you are the right fit for your business (and vice versa) then we won’t take you on as a client. We don’t work with everyone and we don’t work on a churn and burn basis. We take on clients that we feel we can deliver substantial, revenue generating results for. If we feel that you are not the right fit for our services or that your marketing dollars are better spent elsewhere, we will be the first to tell you – guaranteed.

Search engine optimisation is the process of researching, refining, and optimising the on-site and off-site elements of your website to enhance your organic visibility in the search engines. PPC, Google Ads, Search Engine Marketing, or however you choose to refer to it, is the process of buying a listing at the top of Google. You are renting a space at the top of Google so that your prospective customers can find your website. So long as you continue to pay for each click and impression that you receive, then your business will remain at the top of the search results.

PPC marketing services powered by Google are designed to provide instant visibility for a high cost. They are an effective way to generate leads – so long as you are willing to pay for each enquiry and lead that you receive. While there is no disputing the efficacy of Google Ads for delivering immediate results, it is difficult to scale a business when you are paying for each lead that you receive.

The good thing is that you do not have to choose between SEO and PPC. You are free to run them concurrently and use them to generate more leads for your business. For new websites, we recommend running a PPC Google Ads campaign before investing in SEO because it will give you a feel for the kinds of leads you want to receive

Our backlink building process is lengthy and labour intensive. Unlike some of our competitors who use cheap, Blackhat link building tactics for clients and premium tactics for their own website, we approach client link building in the same way we do our own link building.

1. Identify strong competitor links
2. Understand how they acquired these links
3. Reverse engineer the process to acquire that link for your website

White hat link building is not rocket science – but it is a slow process. When you work with us, you’ll have an Australian based off-site SEO professional working on link building for your website. We don’t cut corners, use Blackhat tactics, or look for ‘quick wins’. Our link building process is about identifying what is driving your competitor search engine rankings and then reverse engineering that process for your website.

Absolutely!

Your monthly SEO report will contain a full run down on new backlinks that we have acquired for your website in the most recent reporting period. Any SEO company that is not willing to give you access to your backlink should be given a very wide berth. There are some shady operators in this industry, and anyone that thinks you do not have a right to see the backlinks that are created with the money you are investing are at the top of that list.

Yes, we provide 24/7 access to the same keyword tracking tools that we use to measure the movements in your campaign. You will have access to keyword tracking tools, ranking tools, traffic data tools, and everything else we use to measure your campaign. Transparency is the key to trust, which is why we want to give you complete visibility over where your money is being spent and what that means for your business.

Quite truthfully, as many as you want.

We do not limit our SEO services by the number of keywords that we can target in a campaign. SEO firms selling ‘keyword ranking packages’ are usually full of you know what. We focus on getting you traffic. If there is relevant keyword data to suggest that a keyword is worth targeting for your website, then we will go after it.

We select keywords based on a combination of search volume, competition, and intent. The latter, being the most important. We focus on keywords that are going to drive your bottom line – not the ones that are going to look good in your end of month report. We can feasibly put you on page one of Google for thousands of different keywords, but if they are not going to drive relevant traffic, growth, and conversions – then what is the point?

Our services are geared towards increasing the number of leads and sales that your business receives online. Our strategies uncover what your target demographic is searching for on Google and how we can put you in front of them when they are ready to make a purchase or send an enquiry.

Sadly not.

Not because we don’t enjoy an Office Works style price match guarantee in other areas of life, but because SEO services are not completed equally.

Quite frankly, we are regularly disappointed by the quality of work that is being put out by other SEO companies in Australia. We hold ourselves to a high standard which means that we invest in our clients and our team to deliver the best possible service in Australia.

No. Not a single aspect of the process is outsourced overseas.

Every single step of the process is completed by our Sydney based SEO team. From the ideation to research and execution, we complete each step of the SEO process in-house. The moment that we think about outsourcing any step of the process overseas is the moment that we need to reassess our business model. So long as we are working on your business, you can be assured that the work is been completed by local SEO experts with the highest level of expertise, training, and industry knowledge behind them.

Yes.

We work with business from the UK, Singapore, New Zealand, and Europe. Search engine optimisation is a transferrable service that can be applied to any number of industries and markets. So long as people are looking for the products or services that your business offers in Google, we can help you grown.

Yes, we all sit in the same room in fact.

Our SEO content specialists are some of the most capable writers in Australia. With a unique mix of SEO knowledge and writing ability, our content writers have written for business in the medical, dental industry, legal, agricultural, and engineering fields with great success. It may take one or two revisions to master the tone and vernacular that is unique to your business, but our content writers are capable of nailing it across a range of industries.

If you prefer to have your internal content team, take care of the writing, we will supply you with skeletons that outline the meta data, keywords, and keyword density that you need to hit to write an effective piece of SEO content. Either way, our content writers will work with you each step of the way through email phone communication – whichever you prefer.

In a way, yes, it is. But so is fixing your car and travelling from Sydney to Perth (if you walk). Hiring an SEO provider to deliver the best service for your business is about deciding how valuable your time is. We spend every moment of every working day researching, implementing, and refining our approach to SEO to deliver the best possible service to our clients.

To be frank, it is not possible to master SEO in the same way that we are able to without spend hundreds of hours each week on the craft. When I started out in SEO, I was rubbish (this is Liam, the guy in the pictures speaking by the way), but after a few years I started to hit my stride. It took about two or three years working full time in SEO before I felt like I was really good at SEO. If you are willing to spend all of your time doing SEO, then I have no doubt that you will be able to do that same. As a business owner, it’s about deciding where your specialty lies and where you need external assistance.

We do!

The team that gets Safari Digital to the top of Google for some of the most competitive keywords in Australia (think about it, we’re competing against other SEO professionals) is the same team that will be working on your website. Believe it or not, some of the other digital marketing companies that you see on page one of Google have an internal team that works on their SEO and another one that carries out work for their clients.

We owe our success as a business to the efficacy of our own search engine optimisation services. We get high on (Google) our own supply (so to speak) and we have the tools and team that can deliver the same results for your business. Don’t work with one of the agencies that outsource their SEO to someone else, work with the team that practices what they preach!

No we don’t offer other digital marketing services, sorry.

We spend 100% of our time, energy, effort, and resources on developing the best SEO services Australia has to offer. If you are looking for a ‘full service digital marketing agency’, there are no shortage of options on the market. But just remember this, their resources are spread across three, four, or ten different facets of digital marketing. While there is no denying that they may have a very broad understanding of online marketing service, we highly-doubt that they have the specialised expertise of a dedicated SEO provider.

No – and that’s a good thing.

Generally speaking, you will only speak two SEO specialists throughout the course of your campaign. One for content, and one for off-site and reporting. At Safari Digital, we are different from other SEO agencies in Australia. We are proud to be a team made up of organic marketing specialists – not account managers and salespeople. We pride ourselves on being able to provide direct access to professionals, instead of people who do not truly understand the process.

                     (02) 8006 9002

hello@safaridigital.com.au