So, how much should you be spending on Gold Coast SEO?
The best answer that we can give you for now, is this: It’s complicated.
The truth is, Gold Coast SEO prices can be infuriatingly inconsistent. It will all depend on who you engage with and what you hope to achieve. Quotes can differ from hundreds to even thousands of dollars in some cases.
Before you abandon to go and searching for an ‘SEO Price Guide’ or ‘SEO Price List’, hear us out. We believe the best solution is to provide you with an understanding of what SEO should cost. That way, you can get an idea of what a fair Gold Coast SEO price is for your business and avoid getting ripped off.
Despite what many people think, SEO is not a one-time project. Search engine optimisation is a sustainable and long-term marketing strategy that when done right, can do wonders for in growth for a business. What many people don’t realise is, improving and maintaining search engine rankings takes a lot of strategic work and patience. In order to obtain SEO success, an ongoing SEO campaign is crucial.
The problem is, asking how much Gold Coast SEO services cost is a lot like asking how much a car costs. It depends on the make, model, and condition of the car that you are buying. In the same sense, it depends entirely on the quality of the SEO services that you are receiving is. Without further information, there is no way to answer that question confidently.
The price of an SEO Gold Coast campaign is no different. There are a variety of elements that determine the costs of the service and with every business being entirely different, the costs will always differ.
Every business is unique. Every marketing campaign is unique. Search engine optimisation strategies need to be properly tailored and fitted to the overall objectives of the business.
There is no one-size fits all SEO campaign for businesses in Gold Coast – there is no one-size-fits-all SEO price tag. There are, however, a multitude of factors that can influence how much an SEO campaign may cost.
What Factors Impact the Costs of Gold Coast SEO?
1. Competition in Your Sector, Niche or Industry
An industry with more competition will be harder to see results in. If your business operates in a market that is particularly competitive, it will be take more effort to compete for relative search terms and obtain high ranking positions.
If your business services a competitively low niche, it won’t take nearly as long to see results with good optimisation. Less work will be involved in getting ranked, and therefore, the costs will be lower.
The bottom line: depending on what industry you are in, the nature of the market may influence how much work is involved, and how much an SEO campaign can cost.
2. Target Areas for Your Campaign
It is much easier to rank for a keyword targeting a single suburb in Gold Coast, than it is to rank for that keyword in the whole of Gold Coast, Queensland, or Australia.
Some areas are more competitive than others for search engine rankings and search terms. This is to do with the saturation of an industry, within a targeted area. As an example, the type of campaign that we would do for a roofer would be very similar irrespective of whether they were based in Melbourne or on the Gold Coast. However, the competition of a larger city like Melbourne means that the cost of Melbourne SEO services must be slightly higher to accomodate for the higher number of links and content resource that are required to achieve the same level of results.
3. Your Business Objectives & Targets
What you are hoping to achieve with an SEO campaign can also impact how much it costs. If you are asking for a tall order, you can expect more work to be put in, and a larger bill. If your goals are more conservative, it may require less work, and therefore, a smaller bill.
For example, if your intentions are to obtain a top three ranking position for all of your relative search terms, your consultant will have to take an aggressive and long-term approach to get you there.
If all you’re after is an increase in organic traffic and some minor copywriting, your campaign will involve less work to see these results.
The Gold Coast SEO prices can be determined by how much work your intentions will need.
4. Previous SEO Work
An SEO may have to spend time undoing the damage a previous agency may have caused as part of ensuring their SEO efforts don’t go to waste in the future. This will increase the costs of a Gold Coast SEO campaign.
Additionally, if your business has previously hired someone to do some progressive SEO work, this may decrease the amount of work an SEO consultant will have to do in the future; lowering the overall price of the SEO campaign.
If there has already been some Local SEO work completed, this may influence the cost of the work that is needed.
5. The SEO Agency or Consultant You Work With
Another large influence on the price of SEO is the Gold Coast SEO Agency itself.
If your SEO is being outsourced and completed from overseas, it will cost less. This is because labour wages in Australia are much higher than other countries. The problem with SEO agencies overseas is that the difference in language, time zones and industry markets can make the partnership difficult to manage, and the quality of work is often compromised.
A Gold Coast SEO Agency will pay their staff higher wages, and therefore, your Gold Coast SEO services will come at a higher price. Working with someone locally will allow you to reach them on a regular basis and communicate your needs effectively.
All of these elements combined help to form a basis for SEO Gold Coast Prices. However, there can sometimes be a large difference between how much SEO costs, and how much you should be spending.
What Should You Be Spending on SEO in Gold Coast?
SEO at its best is a long-term sustainable marketing strategy that expands online presence and increases visibility. The more time spent working on optimising a website, the more visibility the business will benefit from. And the more money you put into high quality SEO, the more time you can expect to be put into your website.
Quality SEO is a business investment. So, the question you need to be asking is: how much are you willing to invest in your business?
You Only Get Out What You Put In
As is the case with most products and services, you get what you put in.
The cost of Gold Coast SEO will reflect the time spent working on the actual campaign. If you’re paying a low price point, expect to have very little time poured into your SEO campaign. If you’re paying more for a quality SEO campaign, your business will benefit. If you’re paying a low price point, expect to have very little time poured into your SEO campaign.
Ultimately, the price you pay for Gold Coast SEO services should be reflective of what you want to get out of the marketing campaign.
Even with the increased awareness into SEO services, understanding what you should be getting is difficult. Here’s a list of things you can expect a quality SEO agency to take care of for you.
- Industry research
- Competitor Analysis
- Keyword Research
- Content Marketing
- Data Reports
- Link Building
- On-site Optimisation
- Off-site Optimisation
- Tracking Reports
- Account Management
Now that you know what you should be getting from an SEO campaign, let’s get back to what you should be spending.
We must stress that there is no one-size-fits-all SEO campaign, so, there is no one-size-fits-all Gold Coast cost. However, we understand that you may genuinely need a price bracket to work with for a marketing budget.
For the purpose of providing a general price understanding, there are typically three types of SEO Gold Coast Pricing that you will be quoted.
- A Gold Coast SEO specialist charging an hourly rate. Usually between $75-$200 per hour.
- An SEO Agency on the Gold Coast may work off a monthly retainer. The average SEO retainer is between $1400-$3000 per month.
- Pay for Performance SEO. This kind of SEO campaign relies on dynamic pricing that will depend on the overall success of the SEO strategies.
There is no right and wrong way to engage with SEO services. However, the plan you choose with your consultant will be reflective of how you want to invest in your business.
Cheap Gold Coast SEO Services – Don’t Take the Risk
If you’re still looking for an SEO company that can provide you with cheap, fast, and high-quality services, we’ll stop you here. It simply doesn’t exist.
Anything under than $500 a month is bad news. All of those cold emails filling your spam offering SEO for just $99? A scam! Not every SEO company is created equal. There is a copious amount of SEO Agencies out there constantly on the look-out to for small businesses to make their next victim.
Even if they are a real SEO company, for an agency to accept such a low price point means the campaign is likely going to cause you trouble. These guys are notorious for:
- Black hat strategies that are used to obtain immediate, short term rankings that will ultimately result in a Google penalty
- Services being outsourced from overseas and will be very poor quality
- The campaign being completely ignored while the agency continues to onboard as many customers as possible
If you’re considering going with a cheap SEO company, your business will inevitably suffer.
The difference between good and bad SEO?
Good SEO is a serious investment for your business. Good SEO will increase your organic traffic, make your business more visible, and get you ahead of your competition. Good SEO requires a comprehensive process and specialists to put in several hours of strategic work each day. This is why high-quality Gold Coast SEO comes at a higher price.
Bad SEO relies on short-term, poor quality black hat strategies. Bad SEO may cost less initially, but it will hurt your business and end up being extremely expensive.
How to Avoid Scam SEO
Avoiding bad SEO is as simple as getting an idea of what a shady SEO company looks like. That way you can be aware of what to look out for and avoid. There are a number of tell-tale signs that SEO companies are no good; here’s a few tips to help you wade through bad SEO companies:
We said it earlier and we’ll say it again. When done correctly, SEO is the most effective and scalable way to increase your online visibility.
We don’t have to tell you how important it is to optimise a business’ online presence. You know how much time people are spending online, reading reviews, and locating their next product or service to purchase.
The price at which you pay for SEO services will reflect how seriously you take marketing your business. If you’re after cheap, nasty, short-lived results, then by all means, use a shady SEO company. If you’re interested in increasing your traffic, ranking well, and expanding your online business – find an SEO Agency that can provide you the best service.
The amount of money you pour into your business, will reflect in its success. Search engine optimisation is the key to sustainable online visibility and growth; and online visibility is the key to finding new leads and conversions. Drop a message on our contact page or visit our Gold Coast SEO page for further details