It’s the age-old question: “How much does SEO in Brisbane cost?”
The most accurate answer that we can give you is this: It’s complicated.
The truth is, Brisbane SEO prices can vary dramatically. Depending on who you talk to and what you want to achieve, the SEO quote that you receive can vary by hundreds or even thousands of dollars.
Before you leave to go and find an arbitrary ‘Brisbane SEO Price Breakdown’, here us out.
A common misconception is that SEO is a one-time quick-fix project. What many people don’t realise is, improving and maintaining search engine rankings takes a lot of hard work and patience. In order to obtain long-term SEO success and sustainable visibility, an ongoing SEO campaign is needed.
This, combined with the increased awareness of the importance of SEO, is leaving many people confused as to how much they should be paying for SEO services.
The problem is, asking how much SEO services costs is a lot like asking how long a piece of string is. There is no definitive answer.
The price of a Brisbane SEO services is no different. There are a variety of elements that determine the costs of the service and with every business being entirely different, the costs will always differ.
Every business is unique. Every marketing campaign is unique. Search engine optimisation strategies need to be properly tailored and fitted to the overall objectives of the business.
There is no one-size fits all SEO campaign for businesses in Brisbane – there is no one-size-fits-all price tag. There are, however, a multitude of factors that can influence how much an SEO campaign may cost.
Factors That Can Influence Brisbane SEO Prices
1. Competition in Your Industry
More competition means more work and time will need to be put in to see results. If your business operates in an industry that is particularly saturated, it will be take more effort to compete for search engine rankings positions an obtain visibility.
If your business services a competitively low niche, it won’t take nearly as long to see results with good optimisation. Less work will be required, and therefore, the costs will be lower.
The costs of an SEO campaign will be significantly higher for a business with a more saturated and competitive market.
It’s important to remember that the competition in your industry does not always reflect the overall value of the industry. By way of an example, most people may expect SEO for Dentists to cost significantly more than SEO for a plumber, however, this could not be further from the truth. In fact, the cost per click data from Google and search volume indicates that ‘plumber near me’ is around 5-6 more competitive than the search term ‘dentist near me’.
2. Target Service Areas
Some areas are more competitive than others for search engine rankings. A business operating and servicing the entire Queensland region will require more search engine optimisation work than a business attempting to rank for a small targeted area.
It is much easier to rank for a keyword targeting a single suburb in Brisbane, than it is to rank for that keyword in the whole of Brisbane, the state, or Australia. Search visibility will be easier to obtain for areas that are lower in competition, and therefore the price of local SEO in Brisbane will be lower.
3. Business Goals
If your business goals are to be rank #1 for all relative search terms and sustain that top position, you will require a more thorough and comprehensive SEO campaign. A comprehensive strategy will need more work and time invested to achieve those higher business goals, and therefore the SEO Brisbane Prices will be higher.
If your business goals are to increase visibility and experience moderately higher rates of traffic, less work may be required than the former. A more conservative and local SEO strategy will allow for lower SEO prices due to less work needing to be put in to achieve those goals.
4. Existing SEO Work on Your Website
If there has already been some SEO work completed, this may influence the cost of the work that is needed.
An SEO specialist may have to spend time undoing the damage a previous agency may have caused as part of ensuring their SEO efforts don’t go to waste in the future. This will increase the costs of SEO Brisbane.
Moreover, if your business has previously hired someone to do content marketing or local directory link building, this may decrease the amount of work an SEO consultant will have to do; lowering the overall price of the SEO campaign.
5. Who You’re Working With
Another large influence on the price of SEO is the Brisbane SEO Agency itself.
If your SEO is being outsourced from overseas, it will cost less. This is because labour wages in Australia are much higher than some other countries. The problem with overseas SEO agencies is that the difference in language, time zones and market can make the partnership complicated, and the quality of work is often compromised.
Australian agencies will pay their staff higher wages, and therefore, your SEO services will come at a higher price. Working with someone locally will allow you to reach them on a regular basis and keep in communicate your needs effectively.
All of these factors working together should give an idea of Brisbane SEO Prices. However, there can sometimes be a large difference between how much SEO costs, and how much you should be spending.
SEO Brisbane Prices – What Should You be Paying?
SEO is a business investment. So, how much are you willing to invest in your business?
SEO at its best is a long-term sustainable marketing strategy that expands online presence and increases visibility. Search engine optimisation is the act of manipulating and working with search engines to increase a website’s traffic, clicks, and conversions all from search engine visibility.
The more time spent working on optimising a website, the more visibility the business will benefit from. And the more money you put into high quality SEO, the more time you can expect to be put into your website.
There is no one-size-fits-all SEO campaign, so, there is no one-size-fits-all Brisbane cost. However, we understand that you may genuinely need a price bracket to work with for a marketing budget. We’ll try and provide that for you, however, keep in mind that every situation is different.
For the purpose of providing a general price bracket, there are typically three types of SEO Brisbane Pricing that you will come across.
- A Brisbane SEO specialist charging an hourly rate. Generally between $75-$200 per hour.
- An SEO Agency in Brisbane may work off a monthly retainer. The average SEO retainer is between $1400-$3000 per month.
- Pay for Performance SEO. This kind of SEO campaign relies on dynamic pricing that will depend on the overall success of the SEO strategies.
Technically speaking, there is no wrong or right way to pay for and engage in an SEO campaign. However, the plan you choose with your consultant will be reflective of how you want to invest in your business.
Cheap Brisbane SEO Services – What Are the Risks?
As consumers, we love to be able to shop for the best price. However, this cannot be applied to SEO services. Businesses who are serious about investing in their business should be shopping not for the best price, but for the best service.
If you’re looking for an SEO company that can provide you with cheap, fast, and high-quality services, we’ll stop you here. It simply doesn’t exist.
Anything under than $500 a month is bad news. All of those cold emails filling your spam offering SEO for just $99 are a guaranteed scam.
Even if they are a real SEO company, for an agency to accept such a low price point means the campaign is likely to suffer from at least one of the following:
- Black hat strategies are being used to obtain immediate, short term rankings that will ultimately result in a Google penalty
- Services being outsourced from overseas and will be very poor quality
- The campaign being completely ignored while the agency continues to onboard as many customers as possible
If you’re considering going with a cheap SEO company, your business will inevitably suffer.
Quality SEO is a serious investment for your business. Good SEO will increase your organic traffic, make your business more visible, and get you ahead of your competition. Good SEO requires a comprehensive process and specialists to put in several hours of strategic work each day. This is why high-quality Brisbane SEO comes at a higher price.
Bad SEO relies on short-term, poor quality black hat strategies. Bad SEO may cost less, but it will hurt your business.
At the end of the day, cheap SEO actually ends up being extremely expensive SEO.
You Only Get Out What You Put In
As is the case with most services, you get what you pay for.
The cost of Brisbane SEO will reflect the time spent working on the actual campaign. If you’re paying a low price point, expect to have very little time poured into your SEO campaign.
If you’re paying more for a quality SEO campaign, your business will benefit. The price you pay for SEO determines the amount of work going in.
Ultimately, the price you pay for SEO services should be reflective of what you want to get out of the marketing campaign.
If you’re still not exactly sure what you’re paying for, that’s understandable. SEO can be confusing. Here’s a basic list of things you can expect a high-quality SEO agency to take care of during an ongoing SEO campaign. This list should also give you an idea of what to look for when wading through prospective agencies.
- Industry research
- Competitor Analysis
- Keyword Research
- Content Marketing
- Data Reports
- Link Building
- On-site Optimisation
- Off-site Optimisation
- Tracking Reports
- Account Management
How to Avoid Getting Scammed
You can avoid getting ripped off by a bad SEO company by getting an idea of what to look out for. There is no shortage of low-quality SEO agencies looking to scam their next victim. They all claim to be the best and the most knowledgeable, however, a reputable SEO agency won’t make these empty promises.
If you have an understanding of what a bad SEO company looks like from afar, you’ll have a better chance of avoiding getting ripped off. Here are some tips for avoiding bad SEO agencies:
Should My Small Business Worry About SEO Services?
Yes! Search engine optimisation is crucial to the online success of any business.
We don’t have to tell you how important it is to optimise a business’ online presence. You know how much time people are spending online, reading reviews, and locating their next product or service to purchase.
The old saying “you have to spend money to make money” rings true. High quality SEO is an investment that takes time and money and yet, will provide small businesses with sustainable and healthy business growth.