SEO Melbourne

SEO is important because it enables businesses to reach their desired target audience at the point when they are ready to send an enquiry or make a purchase. By appearing in front of your target audience for relevant, industry related search term, businesses build can effectively build trust and authority.

By finding this web page, you are experiencing the power of search engine optimisation first-hand. You found us because of a Google search – the same way you want clients to reach you.

Ranking for SEO Services Melbourne is amongst the most challenging keywords in the country. Think about it; all of our rivals are SEO specialists and competing SEO agencies who are all competing for your business. If we can rank Safari Digital at the top of the SEO results when you were searching for SEO Company Melbourne or SEO Melbourne, just think what our search engine optimisation service can do for your business.

If you want to outperform your competitors, it makes sense to work with an SEO company who understands the ranking factors behind your current search position.

We are a dedicated digital marketing company in Melbourne specialising in organic marketing. We have partnered with companies across a wide variety of niches, and we understand the recipe for more organic traffic, for what each business needs.

SEO works by optimising the on-site and off-site elements of a website to help it appear higher up in the organic search results. In simple terms, SEO is about creating content that engages readers, and building links that demonstrate trusts with search engines like Google.

Search engine optimisation marketing services are designed to help businesses to appear higher in the Google results. When a company appears higher up in the results from relevant search terms, they are more likely to generate phone calls, valuable leads, and sales. With around 43% of all organic clicks going to the #1 ranking in Google – it pays to rank high!

Yes, there are other search engines with unique algorithms, however, given Google now claims around 93% of total search traffic. Based on the volume and prevalence of Google, our Melbourne SEO service is geared towards getting results on Google.

Yes, SEO is still highly effective. As of 2022, organic search marketing continues to be one of the most cost effective and impactful ways to engage an online audience at scale.

If you’re reading this, chances are you’re a company or website owner who was searching for a SEO. If that’s the case, you’re seeing the power of search engine optimisation first-hand.

If you’ve been researching Melbourne SEO for your business or new website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about digital marketing and SEO. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the search results pages (on page SEO).

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Melbourne SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Whether you want to drive local, high-converting, targeted traffic to your website with a dedicated SEO strategy, or you’re looking to break into the national or international market, the Safari Digital Marketing Melbourne can build the blueprint for your success.

SEO can be done by anyone – but that doesn’t mean that it will be as effective as hiring an SEO professional to help you with the job. In the same way that anyone (in theory) can build a house or install plumbing (with the right materials), anyone can do SEO – but the results are going to vary depending on your knowledge and expertise.

The principles of search engine optimisation (in theory) are straight forward. The primary role of a website is to provide valuable relevant information for users and deliver a positive on-site experience. Websites that are able to fulfil this criteria better than anyone else will appear at the top of the SEO results – it really is that simple.

Where SEO becomes more complicated is when we consider the 200+ ranking factors that impact where a website will appear in Google. When it comes to SEO, you get out exactly what you put in. If you are willing to go to the effort of creating thousands of well researched, optimised content on each page of your website and then build high-quality links, you will see good results.

SEO is a time investment. We spend countless hours each week researching, interpreting, and implementing SEO actions that we anticipate will yield a positive result. In some cases they work, and in some cases they do not. What we learn from experiments will inform the decisions that we make as a business and ensure that we can make the best possible decision for our clients.

We learn a lot more from our mistakes than we do from our successes. SEO is about implementing changes and separating correlation from causation to understand what is effective, and what is not. SEO is just like any other profession; it requires a specialised skill and toolset to ensure that you can complete the job.

At Safari Digital, we achieve the great results for our clients by implementing the same SEO strategies that helped us to elevate us to the first page of Google as when you were looking for the best SEO Melbourne. To achieve the best search results, we use SEO strategies that employ a level of detail that is second to none. Our SEO campaigns are individually tailored to the needs of our clients by making sure that we understand their target audience, target market, and business goals.

SEO is still one of the most popular online marketing methods for businesses. A recent study found businesses allocate (on average) 43% of their online marketing budget to SEO.

At the start of each year we observe a new wave of click-bait articles that claim that SEO is no longer effective or that ‘SEO is dead’. Here’s what you need to know. The black hat SEO actions and tactics that were effective four or five years ago are no longer effective. Developing and implementing effective SEO has never been more complex. We pride ourselves on adapting and forecasting SEO trends to ensure that our clients are ready for whatever Google can throw at them.

Google advertising costs have gone up by more than 200% over the last three years. If you are a new or existing business looking to increase your website traffic, there has never been a better time to consider SEO services for your business.

So long as people continue to use search engines to answer questions and find products, then SEO will always exist in some form.

Search engines (in one format or another) will continue to play an important role in answering questions and spreading information which means that SEO (in some capacity) will almost certainly continue to prosper in the future.

Over the last five years we have seen a stark increase in the competitiveness of search engine results and a wide-spread increase in the number of businesses investing in SEO services. We believe that the prevalence and competition of search engines will increase dramatically over the next five years as Google Ads and digital marketing costs continue to rise and more businesses turn to SEO services as a way to develop a strong foundation of business leads.

So long as users continue to use search engines to answer questions, find products, and seek out services, there will continue to be a need for SEO. We expect to see the competition of search engines and the algorithm to evolve dramatically over the next 3 years, 4 years or 5 years, but we do not foresee a time when SEO will no longer be important.

The time frame to see results from SEO can vary between a few weeks and several months. It depends entirely on whether you are a new website, or whether you are a business that has a long history of SEO.

Has your website had a Google penalty? Have you completed SEO work in the past? Do you have landing pages setup to rank for your target keywords? Is your website riddled with technical SEO errors?

Generally speaking, it can take anywhere from 60-days to 4-months to see substantial results from our SEO work. But we must emphasise that it will depend entirely on your unique situation.

Your free SEO consultation will help us to determine how long you can expect to wait before seeing SEO results. We will provide an accurate estimation based on your unique circumstances and reverse engineer your customised digital marketing strategy to ensure you know when you can expect to tick off results.

SEO is effective for businesses that have services or products that they offer to customers who are actively using search engines to find them. All things equal, SEO is much more effective for businesses that offer services or products that have a high monthly search volume. There are certain industries where SEO can be especially impactful, and other industries where SEO might not be the right fit. Whichever side of the spectrum you sit on, our SEO team will provide you with frank and honest insights.

SEO is a game of compounds. The longer that you are doing it, the easier it is to see where your money is going and to appreciate the ROI being generated. If you are looking for a cheap SEO Melbourne company – you are probably going to get compromised results.

If you are willing to invest the time, money, and effort into search engine optimisation – there is every chance that you will see outstanding results. When done correctly, SEO is the most powerful inbound marketing tool in your digital marketing arsenal.

Your competitor is ranking higher than you in Google search because they have better content and more trust with search engines.

It really is that simple. If you have noticed a competitor that is outperforming you in the organic search results, then it means that they have a more comprehensive or more effective search engine optimisation strategy than you.

It could mean that they have a stronger backlink profile (better links pointing to their website), a better on-page strategy (better content), better technical SEO, or it could be a combination of all three.

Whatever the case, we can put together an SEO strategy that will help you to regain some of that organic traffic and ensure that you appear right there with them on page one of Google.

It doesn’t matter if your competitor is older or more established than you. Google doesn’t give preference to websites just because they have been on page one of Google for the last 3-4 years. If we can put forward an SEO strategy that provides better content and displays more trust than your competitors, then you can outrank them in the search results.

Google updates its algorithm hundreds of times each year. Generally speaking, Google will roll out two to three significant updates each year (referred to as Broad Core Updates), however, Google, is constantly rolling out new updates that will impact how your website ranks in the search results.

The most important thing to know about SEO in Melbourne VIC is that it is changing all the time. Nothing is ever where you left it, and it’s important to continuously tweak and improve your site to stay ahead of the competition.

SEO is continually changing, as a dedicated team of experts; it’s our job to know where the Google algorithm is headed and perform adjustments for your website that are going to increase your organic visibility. Being the leading SEO Agency in Melbourne means creating custom solutions to unique problems.

Rankings can change multiple times per day in some industries – it will depend entirely on updates to the ranking algorithm as well as updates to your own on-site and off-site strategy.

Google is continuously browsing pages and refreshing search engine rankings to deliver content that best serves the need of its users. If you can show that your site features more relevant information that reflects the principles of SEO marketing — then you can outrank them.

If you have been looking for a way to improve your online visibility, partnering with a specialised SEO company like Safari Digital is a step in the right direction. Every cent that you invest in SEO companies is strengthening your business for the future. Unlike Pay Per Click (PPC) advertising strategies through Google AdWords or social media marketing channels, the benefits that you gain from working with an experienced SEO specialist will continue to help your business for years following your last invoice.

SEO rankings fluctuate every day based on updates to the Google algorithm and how well your website stacks up against the competition.
The most important thing you need to understand about the search engine results pages (SERPs) is that they are entirely dynamic. They change by the hour (sometimes) and will be unique to the person conducting the search based on their location, search history data, and device type.

There are hundreds of small factors that influence the results you get when you search on Google or Bing (or any other search engine, for that matter). The most important thing you need to understand is that nothing is guaranteed, and your rankings will change by the day.

As an SEO Melbourne Agency, one of the reasons that we do not get too caught up in day-to-day rankings is because rankings change so rapidly. Looking at individual keyword data does not accurately portray how a website is performing in the Google search results pages. We look at holistic, week by week data to understand how our SEO optimisations impact traffic, user behaviour and overall search visibility.

We wary of an SEO Consultant in Melbourne that promises results for individual keywords. While it is impossible to predict individual KW results, getting caught up in individual KW rankings is also misleading. It is important to look at overall monthly traffic and how many conversions you are receiving.

Search engine optimisation is the process of refining and improving the on-site and off-site elements of a website to maximise organic search visibility. In simple terms, SEO helps websites to appear higher in the Google results without the need to pay for clicks.

There is no cost to appear in the Google search results and every website has the potential to rank for relevant key terms. The biggest differentiator between the websites that appear on page one and page ten of Google is the quality and precision of their SEO techniques.

Google Ads (formally known as AdWords) is Google’s Pay-Per-Click (PPC) advertising channel that allows businesses to appear at the top of search results for relevant keywords by bidding for those positions. Businesses will bid against other, similar websites to appear at the top of a web page for a search term like “SEO Melbourne”.

Pay per click powered by Google deliver immediate results and is a highly effective way to market a new business. While there is no disputing the efficacy of Google Ads for immediate results, the cost of running Google Ads to attract customers can become extremely expensive over time.

You do not have to choose between Google Ads vs SEO. You are concurrently run PPC campaigns that assist your SEO efforts and vice versa. We do not specialise in PPC or Google Ads services, however, we work with trusted partners in our network that we would be happy to refer you to and/or work alongside them for all of your SEM needs.

Both SEO and Google Ads have their place in an online marketing strategy. The type of advertising that you choose to invest in will come down to your business, your goals, and how your target audience searches for your goods or services online.

SEO marketing is different from conventional advertising models. Rather than reaching out to clients at a time when they’re not interested in your product or service, search marketing reaches buyers at the time when they are looking to read more about your goods or service. As a result, the conversion rate from organic search engine results pages is significantly higher and considerably more lucrative than website traffic that comes from outreach marketing strategies.

At Safari Digital, we focus on implementing white hat SEO that will increase your search visibility for years to come. We aim to create a sustainable and scalable framework that will proceed to serve your Melbourne company for years after you have paid your final bill.

Melbourne is an exceptionally competitive market. To reach the top of the SEO results, we first need to assess your competition. Unlike other SEO companies, our SEO experts don’t focus on taking you to the top of Google for arbitrary keywords so that will look good at the end of the month report. We want to get your Melbourne company to the first page for phrases that are going to develop your business. The success of our SEO services is marked by how much we can improve your overall bottom line.

We track results by examining SEO KPIs such as organic traffic, organic impressions, average ranking positions, and comparing your overall search visibility to your competitors.

Tracking website performance and growth starts (and finishes) with reporting. Before we can execute the results driven SEO strategies set to increase your organic visibility in Melbourne, we first need to gauge what success looks like for your business. We rely on the Google Search Console and Google Analytics data from your website to understand your baseline traffic figures.

Work with just any SEO company in Melbourne, and you’ll probably receive a generic monthly report that provides little to no real explanatory data. There’s nothing worse than a general template, leaving you to your own devices to work out which data actually applies to your business. At Safari Digital, our SEO Melbourne reports are custom built to address your campaign’s unique deliverables and your business’ goals.

Not every month is going to be ground-breaking. Some Melbourne SEO specialists will manipulate their monthly data and reports to make every month look exceptionally bigger than the last. We don’t hide behind big numbers and large graphs.

Each month of a campaign presents a unique set of challenges. If we come across a month that does not achieve the set goals. On those months, we will go the extra mile to understand why, before delivering a plan of attack.

We employ cutting edge search marketing strategies, which means that we’re learning something new each month. We don’t rely on old-school cookie-cutter tactics, and our approach is always changing and evolving.

Yes – google uses keywords to understand relevancy and figure out which search terms you should appear for in the search results.

An important element in search engine optimisation is keywords. Keywords are phrases or word strings that Google and other search engines use keywords to determine which pages should show up for which queries in the organic results.

Google uses more than 200 different factors to consider where a page should appear in Google. The weight of different ranking factors is always evolving and improving to deliver the most coherent user experience. With that said, one irreplaceable element of a successful SEO campaign is keyword usage. Without using the correct keywords on a page, it is very difficult for Google to determine which page should appear for which keyword.

It is not possible to rank a single page for dozens and dozens of different, valuable keywords. Which is why we use keyword mind maps to determine which page we want to appear for which search term. Mapping out keywords means that we know which page will be using which keyword and ensures that there is no overlap or keyword cannibalisation between pages.

On the flip side, cluttering your page with too many keywords or search terms can be viewed as manipulative. Websites that ‘over optimise’ for SEO may be at risk of a Google Penalty or Sandbox action that would exclude their website or reduce visibility in the Google listings.

The number of backlinks that you need to rank number one in Google will depend on the quality of links and the competition in your industry. Effectively, you need to have a higher quantity of high-quality links than the best business in your industry.

Gone are the days when hundreds of low-quality backlinks could help your business to the top of the search results. A myriad of Google updates and (more recently) the Google Link Spam Update have made it more difficult to ‘cheat the system’ with low-quality links.

In fact, we saw some well well-established Melbourne SEO Companies completely fall apart with the most recent link update. Their rankings and their clients’ rankings went down the toilet because of short-sighted, cost-cutting backlink tactics.

We take a long-term approach to backlinks. Links need to build trust and be relevant to your industry. If a website does not generate traffic or hold relevancy to your industry, then we will not go after it – it’s that simple.

Be wary of other agencies that promise 100s of backlinks for your business. They might see short term wins, but it will inevitably cause long term disappointment as Google continues to evolve and weed out short-sighted tactics.

You can choose the best SEO in Melbourne by looking at the Agencies that rank on the first page of Google for relevant industry search terms. Think about it like this, if a search engine optimisation company is using Facebook or Instagram to sell their services, do you really expect them to be able to help you rank on Google? Here are a few tips that you should stick to when choosing an SEO company in Melbourne.

1. Do they have genuine reviews from happy customers?
2. Do they rank for keywords relevant to their own SEO business?
3. Do they rank on Page one of Google?
4. Do they already work with one of your competitors?
5. Will you speak to an account manager or SEO professional?

Finding the right company for your business is no small feat. Just like any industry, there are good practitioners and bad practitioners. Do your homework and make sure that you go with a company that shares your values and your vision for success.

The cost of SEO in Melbourne ranges from approximately $1,500 per month for small to medium sized businesses, all the way up to $10,000 per month for large e-commerce businesses operating in national and international markets.

The cost of SEO will be dictated by a number of important factors including:

1. The current website health and rankings
2. The amount of new content that is required
3. The size of the market that you are operating in
4. The competition of the market that you are in
5. The age and website history of a website

The cost required to carry out a successful SEO campaign will depend on the amount of in-house resources that are required to help your business to succeed online. We do not have SEO packages or an SEO price list with arbitrary services or campaign actions. Each website is unique, and so are the requirements. We do not believe that you should pay for services that you do not need to succeed with SEO.

Our SEO services are priced fairly and competitively within the Melbourne market. We do not claim to be the cheapest SEO in Melbourne and we would never pretend to be. The cheapest service providers will be the ones that you find on page 3 or 4 of Google. There is a good reason that you found us on Google search – because we know what we are doing.

SEO is an extremely cost-effective way to reach your target audience at scale because you are not limited by the amount that you invest – only the amount of people that are searching for your product or service.

Paying for digital marketing advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, pay per click Ads are getting more expensive by the day. In order to reduce paid advertising and create a long term and sustainable revenue stream for your business needs, search engine optimisation Melbourne is an absolute necessity.

To get seen by potential customers, your site and its content need to be optimised so that search crawlers can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

No, we are not the cheapest SEO Agency in Melbourne, and it has never been our goal to offer corner-cutting SEO services.

Just like any service, the quality of the service you receive will be entirely contingent on the company that you choose to work with. We are a boutique SEO Agency in Melbourne that takes pride in delivering SEO services that transform the businesses of our clients. We do not work with every company that approaches us – and we wear that as a badge of honour.

There are too many digital marketing companies that work with every company that approaches them. We carefully examine each website before we commit to working with a new business.

If we do not believe that we can transform your business – we won’t work with you. If we believe that we can help to transform your business, we will put together a customised SEO Melbourne strategy that is customised around your unique goals.

No, you cannot pay Google to rank #1 in the search results. The top rankings in Google are reserved for businesses with the most trust and the best quality content.

SEO results are completely free and it is not possible to pay Google (or any other search engine) to appear at the top of the organic result listings. Unlike Google Advertising in which anyone can buy their way to the top, the highest positions on the search results are reserved for companies and websites with the best SEO.

Optimising your website for SEO is the only way to get your website to appear at the top of the results. Google is dedicated to keeping the results useful and relevant to the user.

Google’s primary responsibility is to provide search users with a relevant search engine experience. Allowing business owners to pay for the top spots in the Google search results would compromise the integrity of the business model that Google have worked hard to build.

Yes, when done correctly, SEO is one of the best investments that you can make for your business. Our SEO campaigns have helped countless businesses to grow online and reach their target audience for a fraction of the cost of Google Ads or Social Media advertising.

If we assess your business, your revenue model and find that your company is better off investing in other online marketing services – we will tell you. Unfulfilled promises lead to disappointed customers. We are transparent about the expense, time, and support required to achieve the top SEO results for your company.

There must be sufficient search volume for the product or services that you are offering to justify the cost of SEO. If enough people are searching for the products or services that you are offering on Google, then it is likely that SEO can help your business to grow.

If we find that there is a better way for you to invest your online marketing budget – we have a handful of trusted digital marketing experts (who deal in the aspects of digital marketing that we don’t touch) who will be more than happy to help you.

                     (02) 8006 9002

hello@safaridigital.com.au