SEO Gold Coast

Yes, SEO is still a highly effective way to market your business and create a long-lasting funnel that attracts visitors to your website.

With that said, a lot of the SEO tactics that have been effective in the past are no longer effective or have ceased to provide results. SEO is always changing, and Google is getting better at understanding context and determining which websites deserve to be at the top of the results versus which websites have attempted to ‘trick’ their way to the top.

If you have been ‘burned’ or ‘ripped off’ by an SEO agency in the past – it could be that they were using outdated, ineffective SEO tactics. While there are many agencies out there that promise out of this world results for ridiculous prices, SEO is a long-term strategy that requires a high level of investment on your part. When done correctly, SEO is one of the most scalable and cost-effective online marketing investments that you can make.

It’s a fair question. After all, there are plenty of SEO companies on the Gold Coast who claim to be the best in the industry. Just like in any industry (including yours), there are good companies, and there are some not-so-good ones. We believe that we are the best SEO on the Gold Coast for a few very good reasons:

1. We don’t do paid digital advertising to win over clients. We believe that SEO companies relying on paid digital marketing mediums like Google Ads and Social Media Advertising to push their SEO service is the same as a car salesman selling cars for Ford, and driving home in a Nissan at the end of each workday. If you don’t really believe in the value and effectiveness of your SEO service, then you shouldn’t be pushing them on potential clients.

2. We’re the most transparent Agency on the Gold Coast – guaranteed. Here is one thing that we do that we are confident no other company on the Gold Coast does: we regularly turn away clients whose business model is not the best fit for SEO marketing. The truth is this; some businesses will benefit more from SEO than others. If we find that your business is better off spending in alternative digital marketing medium – we will be the first to let you know about it.

3. Run by SEO Specialists – not salespeople. To ensure that we are providing consistent, industry-leading SEO that allowed our website to rank on the first page of Google for some of the most competitive search terms in the industry, Liam Ridings (that’s me, the guy in the picture above) continues to manage every element of the SEO services that we perform for our clients.

4. Your SEO consultant won’t dodge your calls. At this stage, around 60% of our SEO clients speak directly with the founder of Safari (that’s still me, writing this text), others will deal with a single SEO consultant for the duration of their campaign. We don’t employ account managers or salespeople at Safari Digital. Our Gold Coast SEO is lead by a lean, educated group of SEO consultants who are more than happy to answer any queries about our strategy.

5. We don’t lock you into a direct debit contract. No one likes being locked into a contract or having money taken out of their account without permission, so we would never force it upon our own clients. If your business situation changes or you don’t want wish to proceed with your SEO for whatever reason, you are always free to withdraw at any point – we’ll just need 30-day’s notice to make sure we can wrap up any work that we have already started.

Paying for advertising is expensive. Did you know that 84% of Google’s revenue is derived from advertising revenue? Those ads that appear in the middle of articles and scattered throughout the search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. SEO is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

Working with a Gold Coast SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your campaign. We stand by the belief that an increase in search visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Gold Coast”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.

SEO is the most powerful inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound online marketing strategy that makes it easy for your audience to find you.

Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the SERPs.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

SEO is a long term investment. Unlike alternative digital marketing methods like Pay Per Click (PPC) advertising through Google AdWords or Social Media, the support that you get from partnering with an experienced SEO specialist will continue to help your Gold Coast company for years after you have paid your final invoice.

SEO marketing is different from traditional digital marketing mediums. Instead of reaching out to customers at a time when they are not interested in your goods or services, search marketing attracts customers at the time when they are looking to uncover more about your company. As a result, the conversion rate from organic search traffic is much more powerful and considerably more profitable than traffic that results from traditional digital advertising.

It’s a bold statement, and we’re not one to toot our own horn (no, really). That being said – we like to think we know what we are doing. Let’s face it; you’re on this page because you were searching Google for SEO Services Gold Coast – so we must be doing something right.

But are we the best company on the Gold Coast? The simple answer is “Of course – we are awesome, and no one even comes close!”. But maybe being the best SEO firm on the Gold Coast means taking an impartial approach.

Here is how we would rate our search engine optimisation services against our competition.

We firmly maintain that we have the most diverse and educated SEO experts the Gold Coast has to offer. It’s a bold statement, but we have performed enough SEO campaigns to believe that we are the best SEO Agency for a range of different businesses.

Does that make you the best SEO provider for every industry? Quite honestly – probably not. But even Apple isn’t the best at everything they do. I mean really, have you tried Apple Music? It doesn’t compare to Spotify.

The fact is search engine optimization is a diverse area of digital marketing. We work with clients in a wide range of industries, that includes:

• International SEO
• Local SEO
• e-Commerce SEO
• Enterprise SEO
• Small Business SEO

… To name a few!

Here is what we will say when it comes to delivering the best Gold Coast digital marketing services. We never work with clients if we do not believe genuinely that we can deliver value that outweighs the investment. When we agree to work with a business, we are confident we can get you exceptional SEO results.

We intentionally restrict the number of customers that we work with at any one time to maintain the highest quality of work that we deliver. Furthermore, we will never work with two businesses in the same area and niche. There is an obvious conflict of interest in working with two competing businesses – so we don’t ever do it. When you choose to work with Safari Digital, you can be sure we will never work with your competitors or use your campaign to fuel a competitor. We really shouldn’t have to say it – but it is sadly common practice in the industry.

If you’re reading this, chances are you’re looking for the best SEO services Gold Coast can provide for your business. If that’s the case, you’re seeing the power of search engine optimisation first hand.

If you’ve been researching SEO for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about SEO and SEO companies. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages (SERPs).

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated search engine optimisation agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our SEO Services are geared towards delivering a tangible ROI on your investment. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you want to drive local, high-converting traffic to your business with a dedicated local strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

Unlike PPC (pay per click), social media marketing and other paid digital marketing mediums, SEO provides a lasting digital asset for your business and your online presence. Long after paid online marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.

Compared to other Gold Coast digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.

Our strategies and campaigns can be tweaked and scaled as your business continues to grow. We’re here for the business owners, the marketing managers and the start-up founders. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.

Working with a dedicated SEO Gold Coast company means that you’ll be working with knowledgeable SEO consultants that understand which keywords and key phrases will drive your business onward and produce a substantial return on investment for our campaigns.

When it comes to choosing keywords for your campaign, there’s one thing that our Gold Coast SEO team knows from experience – your digital marketing success (particularly in SEO) is entirely dependant on your capacity to step outside the role of a company owner and enter the mind of your target audience. Marketing managers and business owners are usually too close to the business to properly know what is really required.

Employing the services of an SEO expert at Safari Digital means that you have access to advanced SEO strategies and SEO tools that allow us to separate broad ideas from cold hard data. Our approach to SEO involves analysing keyword data to make educated SEO choices on behalf of our clients. Our digital marketing plan is about providing, real results that push your business to the next level and that starts with using advanced SEO techniques to analyse and evaluate data so that we can complete the best possible on-page SEO strategy for your business.

Our strategy for SEO Gold Coast has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning. Providing the best SEO services Gold Coast has to offer means constantly learning, evolving, and changing our approach. With each client, we learn and continue to grow. If you’re working with an SEO company who is not researching and evolving, you’re working with the wrong agency.

We’ll do a full analysis of your website, online presence, content and current position in order to understand what is holding you back.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative search terms.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

When we have completed onsite optimisation, we will then begin building links for your website. Link building or ‘backlinks’ are an ongoing element of a comprehensive SEO strategy. We practice safe, progressive link-building strategies that will build the trust and authority of your website.

To beat your rivals (who have presumably been working on their SEO for longer than you), you want to partner with an experienced agency and a high-quality SEO expert who understands how to get results. When we audit your website, your competitors and your industry, we can identify precisely why your opponents are exceeding you and what you need to do to bridge the gap.

Working with Safari Digital means working with a company that understands what is required to get you the most visibility in organic search. We are a specialised Gold Coast SEO that partners solely with businesses who want to improve their organic visibility. We don’t do Google AdWords; we don’t do social media marketing – we do SEO, and we do it well.

At Safari, we devote all of our time and energy monitoring developments to search algorithms and staying up to date with the latest search advancements. Unlike some digital agencies or SEO companies who offer every digital marketing service under the sun, we focus solely on SEO.

There are a whole host of factors that affect where your website shows up in the Google search results. If you’ve seen a competitor who is consistently showing up on page 1 for valuable search terms in your industry, there is a high chance they partnered with an SEO expert to get to where they are.

Google rankings are always changing. Google does not give special treatment to sites based on how long they have been on the first page of search engines. If you can show that your site incorporates more pertinent information that follows the principles of digital marketing — then you can rank ahead of them in the SERPs.

Content plays an essential role in the way that websites rank on Google. The most recent data suggests that the medium length of content for webpages that appear on the first page of Google is 1,890 words. For websites with hundreds of pages, the task of generating that much content is a terrifying prospect. As SEO professionals, we look at ways that we can get the best out of your content and guide you in creating scalable content solutions.

Local search engine optimisation is amongst the most significant steps any company can take to attract highly-motivated leads. For SME’s, local SEO is an opportunity to take command of your local search visibility and become a market leader within your niche. Local Gold Coast SEO campaigns are our bread and butter – we know how to get significant SEO results for small businesses. We love doing local SEO Gold Coast for our clients because they produce an insane return on investment and turn small companies into major local companies in a short period.

Title tags (or page titles as they are generally known) are one of the most critical factors in deciding where your site appears on Google. Title tags should correctly describe the content of each page – Google highly recommends using title tags to accurately describe the content of each page. Page titles must also give a concise, accurate representation of what users can expect to find on each page. As well as being an essential on-site ranking factor, page titles also perform a significant role in how your site performs in the SERPs. Title tags have a considerable influence on the number of users who click through to your website.

Contrary to common belief, meta descriptions do not immediately influence your search rankings. More than a decade ago, Google confirmed meta descriptions are not a ranking factor. Despite that, meta descriptions still play an indispensable role in attracting users to click through to your site from Google. We highly recommend still implementing a fool-proof strategy to meta description optimisation. Just because meta descriptions do not immediately change where your website appears in the search engine rankings doesn’t mean that they don’t have a significant influence on how many users click through to your website.

Before you can think about ranking #1 for SEO in Gold Coast, we need to address the technical issues that are affecting the organic visibility of a website. From website accessibility, to page load speeds, https status, and a multitude of other technical SEO issues, we look at all of the aspects that make a tangible difference to your rankings.

Technical SEO is an important factor that can also impact how your website appears in search engine result pages. Identifying, solving, and addressing any on-site technical SEO factors is a crucial step in any search engine optimisation campaign. The main technical elements that we aim to review and rectify include (but are not limited to):

• Sitemap issues
• Website speed and page load time
• Hosting suitability
• Website crawlability
• HTTPS status and SSL security layer
• Duplicate content issues (on-site + competitors)
• Broken pages
• Broken internal links
• Structured data (schema mark-up)
• txt file settings
• Broken backlinks

… Just to name a few. These are the most common technical SEO issues that we come across during an initial audit. In general, we will solve any outstanding concerns within the first month of your campaign. In exceptional situations, it may take a couple of weeks to rectify all outstanding technical issues.

Every successful SEO campaign begins with a comprehensive keyword research session.

Keyword research, keyword strategy, and keyword selection play an indispensable role in the way your website appears in the Google results pages. Before we can begin looking at building a constant lead generation funnel for your business through your website, we first need to know which keywords will drive your online presence, grow online visibility, and lead to major search engine visibility improvements.

Some of the most important keyword factors that we consider when conducting keyword research for your website include:

• Keyword intent
• Keyword search volume
• Keyword difficulty
• Keyword cannibalisation

Our local SEO experts will select keywords that are going to drive valuable traffic to your website. If the keyword is not going to drive your business goals, then we will not target it – it’s that simple.

Your primary strategy session will expose on-page deficiencies from local SEO all the way through to national level search terms. For local search, this would mean uncovering the keywords that your local target market is using to find your competitor websites in the search engine results pages. For larger, national-level searches, this would mean uncovering the size of your market and what would be required from an SEO perspective to put your business at the forefront of your target markets minds when it comes time to purchase Goods and Services.

Want to know the secret to SEO Gold Coast success? Creating landing pages that resonate with the exact search query of your users. In the first month of your campaign we will identify any page gaps on your website and identify where need to create new pages.

Some of the most important SEO factors that we incorporate into the landing pages that we create for our clients include:

• Concise, SEO optimised headings
• Optimised friendly meta data
• Clear and relevant copy that demonstrates that purpose of the page
• Clear funnels so that users know where they are going
• Remove any distracting links from the page
• Make the on-page conversion goals clear
• Ensure that there is no overlap between landing pages

Your landing pages are the heart of your campaign. If your website already has landing pages dedicated to your target search terms, we will go through and optimise them for search and conversion. If you do not currently have search engine optimisation oriented landing pages on your website, we will work with your developer (or ours) to create them for you.

Content marketing is an essential element in generating lasting website traffic. Our SEO experts use content marketing as a highly effective top of the funnel inbound marketing method to attract relevant, high-quality leads to your transactional pages. Some of the reasons why we prioritise ongoing content creation for our Gold Coast clients includes:

• Websites that regularly update content receive 434% more clicks
• Content marketing builds trust and authority
• Content marketing is an effective way to diversify website traffic
• There are only so many transactional keywords we can target
• Regular content marketing improves website indexation rates

One of the SEO ranking factors that search engines look at is how often you publish new content. Each new piece of content signals to search bots that you are still publishing content and therefore they should still be crawling your website. Our Gold Coast SEO specialists use the best third-party keyword research tools to generate content plans that fill website gaps and ensure that your website is appearing for relevant search terms.

As of 2022, backlinks account for roughly 50% of how a website ranks in the search engine results pages. If you see your competitors appearing at the top of Google for relevant, valuable search terms, you can be sure that they have a backlink building plan in place.

If you are not familiar with backlinks or link building, the best way to think of them is as ‘trust signals’ that tell Google whether your website is worth ranking in the search engine results pages. Each time a trustworthy website links to your site, it increases your page authority and the trust that you have with Google.

Not all backlinks are created equally. We build white hat, sustainable links that will stand the test of time. Our process for building backlinks is completely repeatable, but highly labour intensive. The process looks like this:

• Audit your competitor backlinks
• Analyse strength of the referring domain
• Understand their most powerful links
• Conduct backlink outreach
• Acquire high-quality, white hat backlinks

Effective link building is not rocket science, but it does take a considerable amount of time and resources to do it properly.

With Safari Digital Gold Coast, you will get a custom SEO report each month tailored to your goals and KPIs. The contents of your SEO report will depend on a range of factors.

We don’t use a search engine optimisation reporting template. Every report will look different. With that in mind, here are a few of the Key Performance Indicators (KPIs) that matter with digital marketing services:

• Baseline traffic growth
• Month on month traffic improvements
• Year on year traffic comparisons
• Organic click-through rate (CTR)
• Organic impressions
• Organic clicks received
• Top ranking keywords
• High performing pages
• Links acquired during the last reporting period
• Content created during the last reporting period
• Upcoming priorities and actions to be taken

Measuring the efficacy of our SEO services begins (and finishes) with your monthly report. These reports hold us accountable for the work being done on your website and ensure that we keep on track with your goals for growth.

Google My Business (GMB) plays a vital role in how your site appears in the local SERPs. Google Business extends the legacy of crowdsource review websites like Yelp, TripAdvisor, and Foursquare. When customers come to GMB to highly recommend your services, they are providing another level of trust and legitimacy to future consumers. Managing your Google My Business listing is an integral part of maintaining your local visibility. Google My Business is essential for local visibility.

Business citations or NAP links are an online reference to a business that features critical business information, including name, address, phone number. In 2022, the power of business citations is nowhere near what it was five or even three years ago. However, to build credibility with search engines and create a legitimate, multi-platform presence, business citations can still provide a helpful boost, particularly for new websites.

When it comes to NAP links, think quality, not quantity. Our SEO experts focus on relevant, high-authority NAP citations that build trust with users and search engines.

                     (02) 8006 9002

hello@safaridigital.com.au