SEO Canberra

SEO Canberra is a search term used by businesses in the ACT to find local search engine optimisation agencies that can provide SEO services for their business. According to the latest data from third-party SEO reporting tool Semrush, 390 web users in Canberra conduct this search each month. In addition, a further 140 search for SEO services Canberra and SEO Company.

Safari Digital is a local search engine optimisation provider partnering with businesses in the ACT to deliver holistic SEO marketing services including website audits, keyword research, market analysis, content marketing, technical optimisations, on-page SEO, and off-page SEO. If your target market uses search engines to find your goods or services, then SEO can help you to increase the quantity and quality of leads that you receive online.

SEO services are suitable for any business in Canberra that is looking to increase their organic exposure through search engines. If you have a product or service to offer in Canberra, SEO services are an effective way to reach your target market.

While it is fair to say that almost any business can benefit from search engine optimisation, there are a number of industries that are very good candidates for SEO. Some of the industries that can see extreme growth with SEO include professional services, home repairs services, medical, e-commerce, multi-location business, engineering services.

Our team of Canberra SEO professionals will work with your business to identify how your target demographic is using organic search. Once we understand how your target market thinks and behaves, we can then optimise the on-site and off-site elements that matter most for organic visibility.

There are hundreds of small factors that influence how your website ranks. The overarching goal is to make changes that will enhance the on-site experience, while ensuring that search engines can discover your content. In essence, search engine marketing is about helping search engines to present the best possible result for users.

Yes, but it is going to take time and a little bit of patience.

SEO is not an overnight task. Unlike pay-per-click marketing activities like Google Ads or Facebook Marketing, there is no overnight solution to reach #1 in the SEO rankings. It takes time, patience, and a lot of know-how on our end.

SEO marketing is a long-term solution for companies that are serious about their long-term business growth and sustainability. SEO is an investment that can set your website up for long-term growth and sustainable leads when done correctly.

Our SEO Canberra services are suited to businesses that are looking for a long-term solution. If you want to receive enquiries, leads, and sales in months and years to come – SEO is the right solution for your business.

SEO is the most powerful inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.

Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

Unlike PPC (pay per click) and other paid advertising mediums, organic search engine marketing provides a lasting, long term digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver high quality leads to your business.

Search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished. Unlike paid digital marketing strategy, your business can continue to repurpose content and digital assets for years to come.

Safari Digital is committed to delivering the best SEO Canberra has to offer. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line as your website traffic grows and business expands.

Your search rankings will fluctuate every single day.

Google rankings fluctuate by the minute, and there are more than 200 individual factors that will influence how a website will rank in Google. Like we say to our clients, do not get caught up with daily rankings – worry about long term traffic growth. Vanity metrics and temporary ranking positions are great confidence boosters – but it’s essential to look at the long-term results.

Some of the most common reasons why your SEO rankings are fluctuating each day include:

• Google has made a slight tweak to their algorithm
• The weighting of ranking factors is slowly shifting
• New competitors are conducting effective SEO strategies
• Your SEO momentum has changed – links or content may have stopped
• No reason at all – it’s just a temporary movement that will have no long-term implications

The most important thing to remember about SEO is that it is entirely dynamic. Nothing is ever where you left it, and you need to become accustomed to the idea of constant ranking changes.

Fast, cheap, effective – you can only choose two.

SEO is a long-term strategy. If you are looking to generate X number of leads in the next 30 or 60-days from search engine optimisation – you’re barking up the wrong tree. Effective SEO requires a long-term vision to understand how the content you build and the links you acquire can garner long-term traffic.

The truth is, ranking for low competition keywords does not take long. On the other hand, if you are looking to rank for a range of long-tail keywords with little or no search volume, then you can theoretically achieve this in a matter of weeks. However, there is a very good reason that these search terms have no search volume – because they do not generate meaningful traffic.

There are no shortcuts to SEO success. Sure, some SEO providers will offer short-term, quick-win SEO strategies that may catapult you to the top of Google for a very short amount of time. However, these results will be short-lived in most cases, and it can take a reputable Canberra SEO company months or even years to recover the mess.

Our SEO services are designed to generate long-term traffic for your business.

Getting your website set up to rank in Google is the first step towards search engine visibility. Our SEO services will put all of the pieces in place for you to achieve long term success.

Here is what most SEO companies are not telling you when they are trying to get you onboard as a client. SEO is not a three month or six-month project – it requires constant care and attention. Search engine algorithms, competitor activity, and changing user behaviour all mean that SEO requires constant work and attention to achieve outstanding results.

Working with an SEO provider means that you will have someone in your corner when Google makes an algorithm change, or your rankings are in a state of flux. Our team will be there to guide you through the process and ensure that your website continues to grow while your competitor’s wilt.

The answer is a rather frustrating one – it depends.

Several key factors will influence the timeframe that it takes to see results from SEO services. Firstly, how much SEO work has been done on the website in the past. Is your new agency picking up from another proficient SEO Agency or are they cleaning up the mess and destruction of a cheap SEO provider? The amount of content you have, your backlink profile, and your website domain’s age will have a key impact on the amount of time it takes to rank on Google.

No two websites are the same, which means that the time frame to see results will be completely unique.

Generally speaking, the amount of time to see good results from SEO can range from two to four months. If you do not see a positive uptick in your website traffic, leads, and sales after the four-month mark, you may be on the wrong track.

Asking how much SEO costs is a lot like asking how much a holiday costs. It depends on where you want to go and where you are departing.

Your website history, previous SEO work, current rankings, and desired SEO results all play an indispensable role in determining how much SEO costs your business. We provide fair, transparent pricing that directly reflects the number of resources required to help you achieve success. Of course, we do not pretend to be the cheapest. But we firmly believe that we deliver the best value SEO service in Australia.

To get a quote for your business, you can speak to one of our SEO specialists. We will consider your unique circumstances and provide a customised SEO plan with pricing for your website.

Just like any service or product – you get what you pay for. Unfortunately, there are countless churn and burn SEO agencies out there, with hundreds of clients on the books paying next to nothing for ineffective SEO services. They may promise a 500-word blog article or X number of new backlinks per month – but that doesn’t mean that they will get you results.

Most of the cheap SEO agencies will outsource their work to offshore companies that use short-sighted tactics to fool clients into thinking they are on the right track. Most cheap SEO company clients do not realise that their monthly retainer is being used to run an automated SEO tool that isn’t worth the bandwidth that it occupies.

The other thing to note about companies offering cheap SEO services is the way that they sell them. Most of these companies will run aggressive Facebook Advertising or Google Ad campaigns to lure in unsuspecting businesses. Any SEO agency worth their salt will market their organic marketing services with (you guessed it) SEO.

Of course you can!

But, by the same logic, you can also build a house or repair a broken car – so long as you have the time, tools, and expertise to make it happen.

Like any professional service, hiring an SEO Agency means working with qualified SEO experts who understand how to get results. We spend all of our time researching and understanding how SEO works, which means that we can implement changes and improvements in a fraction of the time as someone that does not know what they are doing.

If you are willing to devote all of your time to learning SEO, you can certainly do it yourself.

• Because we work with a small number of clients to ensure that we maintain quality SEO services without ever compromising on the quality.
• Because we will never work with two companies in the same industry and area at the same time – so you won’t have to worry about us working with your competition.
• Because we are a specialised SEO company. We spend 100% of our time, effort and resources on SEO which means that you’ll always be up to date with the latest developments.
• Because we do not take on clients that we do not believe we can help. If we do not think that you are going to be the right fit for our services – we will tell you.
• Because we have in-house web developers to solve many of the technical SEO pitfalls that other SEO companies are not equipped to handle.
• Because we give a stuff about your success. One client will not change our business but working with the right SEO agency can change yours. We understand the trust that you are placing in us and we do not take it lightly.

Our strategy for Canberra SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.

We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of SEO Canberra services. We practice safe, progressive link-building strategies that will build your websites trust and authority.

Ready to discover what our SEO Services in Canberra can do for your business? Simply use the contact form below or the contact page on our website to arrange a follow up with your Canberra SEO Consultant from Safari Digital. Business owners and marketing managers are welcome to book an appointment with an SEO expert from Safari Digital.

Please allow up to 48 hours for us to get back to you. We’ll respond to your email with some complementary questions about your business and then provide you with a free SEO phone consultation.

We deliver SEO results that will continue to benefit your business for years to come. We aim to assist you in attracting high-converting, relevant, and profitable visitors that are genuinely engaged in your offerings as a company. Our Canberra SEO services concentrate on empowering your future success long after you have finished working with us. We will create a plan for your company and produce an on-site structure that you can continue to adjust and scale as your organic traffic and company grow.

On-site optimisation involves improving the on-page elements of your website to increase organic search visibility. In the simplest terms, on-site optimisation SEO is a process whereby we tweak all of the on-page factors that impact the way that search engines crawl and interpret information and data on the page. Our job is to create high-quality content that search engine robots can easily crawl and read. In addition to producing high-quality content that search bots can quickly crawl, we also produce content that retains users.

On-site optimisation is the initial step in every SEO campaign that we undertake. Before we start to look at ways that we can improve your website with off the page, we begin by creating a structure for your website by providing all of the necessary on-page elements to facilitate organic traffic growth.

Keyword research, strategy, and implementation are the most essential steps in delivering a successful SEO campaign. Choosing the right keywords for your campaign involves separating informational and transactional search terms into disparate categories and planning out which pages will be targeting which keywords. At Safari Digital, we take the time to understand how your competitors are generating organic traffic and ensuring that we are targeting the most valuable search terms for your niche.

We use industry leading keyword research tools to make an informed keyword strategy that drives conversions – not just traffic. Keyword strategy comes down to understanding the varied intent behind different keyword searches. We target competitive, high-value search terms, as well as uncover low-hanging fruit that your competition may be missing out on.

Keyword strategy is contingent upon the unique goals of each of our clients. In the first two-weeks of your campaign we will put forward an exhaustive list of keywords for your niche and a strategy for how we can win top 3 rankings for those search terms.

Meta data plays a key role in how search engines understand the content and context of your web pages. SEO meta data is used by search engines to determine which search are relevant to the information on your website pages. Google uses meta data to build relevancy, context, and to rank content for the right set of search terms. Your meta data must be aligned with the search terms that you want to appear for in Google.

When it comes to creating a winning strategy for meta-data, these are the elements that we focus on:

• Meta title
• H-tags
• Geo tags
• Image alt attributes
• Robots.txt
• Social tags
• Meta description

Over the years, we have refined and improved our strategy for how we use meta data to ensure that web pages are not overoptimized for search, and so that search engines can easily establish web page context.

Contrary to popular belief, meta descriptions (different to the all-inclusive term ‘meta data’ used above) do not directly affect your search engine rankings. More than a decade ago, Google verified that they do not incorporate meta descriptions as a ranking factor. Despite that, meta descriptions still play an essential role in getting users from Google to click through to your site. Just because meta descriptions do not directly improve where your website appears in the search engine results doesn’t mean that they don’t have a meaningful impact on how many users click through to your site.

As we have mentioned above, on-site content plays an indispensable role in the way that your site ranks in the organic search results. The most recent studies reveal that the medium length of content for webpages that appear on the first page of Google is 1,890 words. For websites with hundreds of webpages, the job of creating that much content is terrifying. As an SEO Canberra consultant, we look at ways that we can get the most out of your content marketing and guide you in creating scalable, high-quality content marketing assets.

Local search engine optimisation Canberra (Local SEO) is one of the most important steps any business can take to attract highly-motivated leads. For small to medium business, local SEO is a chance to take charge of your local search visibility and become competitive within your area and niche. At Safari Digital, local SEO campaigns are our specialty. We love doing local SEO for our clients because they produce an insane ROI and turn small companies into major local businesses in a short amount of time.

How your website appears in search engine results can be influenced by a wide variety of technical SEO factors. Identifying, addressing and fixing each of these technical SEO elements plays a huge role in the effectiveness of an SEO campaign. When we begin working on a website, some of the main technical SEO concerns that we address include (but are not limited to):

• Website speed and page load time
• Hosting suitability
• Duplicate content issues (on-site + competitors)
• HTTPS status and SSL security layer
• Robots.txt file settings
• Broken backlinks
• Sitemap readability
• Website crawlability
• Broken pages
• Broken internal links
• Structured data (schema mark-up)

To name a few. Generally speaking, these are the most common technical SEO issues that need to be addressed. We typically work to rectify any prominent issues within the first month of your SEO campaign. In rare circumstances, it can sometimes take a little longer to comprehensively address all SEO technical components.

Off-site optimisation applies to everything that occurs off your site that impacts your search engine visibility. Google (and other search engines) use hundreds of different ranking factors when determining where websites will show up in the search results. Optimising your site for enhanced visibility means building an online presence for your website that will increase its authority, relevance, and reputation.

As of 2022, backlinks account for roughly half of how your website appears in the organic search results. When it comes to off-site ranking factors – backlinks are number 1. Gaining relevant, high0authority backlinks are at the heart of each successful off-page SEO campaign. Each time that a website receives a reference from another website in the form of a backlink, it acts as a trust signal or a vote of authority with Google. The more high-authority links that you get, the more likely you are to appear at the top of the search results for your desired keywords.

There are a number of important factors that we consider when building links for our clients including:

• The website traffic from the referring page
• The authority (domain authority (DA), domain rating (DR)) of the referring page
• The number of outbound links on a referring page
• The age of the page where the referring link is placed
• The relevance and context of that link

At Safari Digital SEO Canberra, we like to think of backlinks like job references. We think that getting a reference from a website with similar metrics to your website is like getting a reference from someone who worked in your department. The types of links that we aim for are “CEO links” which are like receiving a job reference from your CEO – a powerful vote of confidence.

Local Citations or name, address, phone number (NAP) links are an important want to build a consistent off-site web presence. Search engines like Google use citations to verify the trustworthiness and legitimacy of a local business. Websites with consistent business information across a broad range of platforms (including social) are more likely to build trust and authority with Google.

It’s important to remember that NAP link building is not what it used to be. Three to five years ago, NAP links were an overused (and abused) element of an SEO campaign and since thing, search engines have reduced the weighting or emphasis that they place on these types of links. With that being said, NAP links are still an important element in a a cohesive SEO strategy and should be used to build trust and authority.

Google My Business (GMB) performs an essential role in how your site appears in the local search results. Google My Business (GMB) continues the legacy of crowdsource review websites like Yelp, Foursquare and TripAdvisor. Optimising your Google My Business listing is an important part of controlling your local visibility and digital marketing strategy. Google My Business is the most crucial citation that your business can receive.

                     (02) 8006 9002

hello@safaridigital.com.au